Marketing & promotion
Listings, featured placements, and campaigns.
Active / scheduled / paused 0/0/0
Total budget ₩0
Spend ₩0
Bookings 0
Reach 0
Campaign board
Track spend, bookings, featured placements, and the next launch window in one board.
hotelMktLoadingCampaigns
Creative playbook
- Keep one featured campaign per channel so placement conflicts stay visible.
- Pause low-conversion campaigns before they eat the weekly spend cap.
- Launch the next campaign only after the selected channel copy is approved.
- Use direct and email for return guests once search spend starts to taper.
Campaign guardrails
- Never boost budget without checking the selected spend ratio first.
- Keep scheduled campaigns visible until launch day is confirmed.
- Track featured placements separately from pure performance campaigns.
- Recheck OTA placement copy when bookings rise but conversion stalls.